Getting to know us

Phil New: Manager, Dip. Funeral Director, Dip. Embalmer

Phil joined VJ Williams in 2006. In 2008 he graduated with a Diploma in Embalming, and in 2011 Phil graduated with a Diploma of Funeral Directing. He is also Chief Fire Officer of the Te Kuiti Fire Brigade and plays badminton and social soccer.


Eion Scarlett: Recruit Funeral Director 

Eion joined the team in November 2016 and is learning all aspects of funeral directing, embalming and headstones. Eion enjoys family time and refereeing rubgy in his spare time


Liz Morgan: Office Manager 

Liz joined VJ Williams as Office Manager in 2009.  In addition to keeping the office running Liz can help with your headstone requirements. Liz is actively involved in Rural Woman NZ and is a committee member of the Piopio Retirement Village Trust.


Bruce Williams: Relief Funeral Director 

Bruce joined VJ Williams at the age of 22. He is a life member of the Te Kuiti Rugby club, has been a member of the Waitomo Golf Club for 45 years. Bruce was on the council for 15 years, where for 12 of those he was Deputy Mayor. He is an avid sailor and fisherman.


Professional Codes


Funeral Directors Association of New Zealand (FDANZ)

Code of Ethics

Members of the Funeral Directors Association of New Zealand and the individual funeral directors on its register recognise the responsibilities entrusted to them in their relationships with:

  1. the bereaved they serve
  2. the public at large
  3. the profession of which they are a part.

To accept as a duty the maintenance of truth, accuracy , dignity and good taste.Specifically they have agreed:

  1. To maintain in all matters the highest standards of business, professional and personal conduct.
  2. To respect in all circumstances the confidentiality and trust placed in them by reason of their function and calling.
  3. To preserve within the bounds of dignity, good taste and practicality, the right of personal choice and decision-making for the families they serve, and due regard for the ethnic origin and spiritual beliefs of the deceased person.
  4. To maintain qualified and competent personnel with facilities and equipment adequate to provide a comprehensive funeral service.
  5. To provide accurate information concerning the range of services and merchandise available, the prices of the same, and the functions and responsibilities accepted on behalf of their clients.

New Zealand Embalmers Association (NZEA)

Code of Ethics

Membership to the NZEA requires strict adherence to the following Code of Ethics

  • As an embalmer I fully acknowledge my individual and collective obligations to safeguard the public health, especially of those whom I serve, and my mutual responsibility for the proper welfare of the funeral profession.
  • I will at all times and in all circumstances vigilantly support the laws of our country, and render service with absolute fidelity, observing the highest standard of competence and dignity.
  • I will at all times treat with confidence my business and professional relationships, co-operate with customs of all races, nationalities and creeds, observe the respect due to the deceased and ensure that all services are provided without any form of deception or misleading representation.
  • As a member of this association I will share my knowledge and skill with fellow members.
  • I will at all times and support high educational standards, improve techniques and encourage scientific research, observe all rules of fair competition and maintain favourable personal relations within our own, and allied professions.
  • I will ensure at all times that public announcements are such as will not bring criticism to fellow members and disrepute to our profession.
  • As an embalmer I acknowledge my duty to make myself fully conversant with the rules of this association and abide and adhere to them at all times.

Members of Funeral Link NZ